Why the Name

The name "Graveyard of Empires®" is a nod to history, echoing the words of Alexander the Great, who once referred to Afghanistan as the "Graveyard of Empires." This title honours Afghanistan's legacy of withstanding the ambitions of mighty conquerors throughout time. It pays homage to Afghanistan's history as a land that has seen empires rise and fall, and yet, its spirit remains unyielding. Just like the Afghan people, our brand stands resilient and determined, a testament to the enduring soul of a nation.